Whether you’re looking for a new place to sip coffee while you study or a fabulous outfit to wear around town or a delicious meal to share with loved ones, “shop local” and support the diverse small businesses neighboring USC University Park and Health Sciences Campuses.

Trojan Shop Local retail establishments are cultural hubs, vital parts of our vibrant city and extended members of the Trojan Family. Shop local and discover and delight in some of the best the city has to offer!

What is Trojan Shop Local?

Trojan Shop Local started as a USC student-led grass roots movement by the USC Black Student Assembly and other students to give back and support local and diverse small businesses neighboring USC campuses during the pandemic.  Today it is an eclectic, burgeoning network of over 60 diverse small businesses across Los Angeles!

Trojan Shop Local retail establishments include everything from coffee houses to restaurants; gift shops to designer ateliers; chic boutiques, bookstores, salons, barber shops, home décor and more.

In every corner of our Trojan Shop Local neighborhoods, you’ll find valuable services and merchandise and treasured stories that reflect our communities and their varied cultural heritages.

All USC Trojan students, faculty, staff, families, and friends are invited to reconnect to — or discover for the first time — the unique experiences of shopping local!

Trojan Shop Local Directory

Start shopping local, today. Access our directory to find Trojan Shop Local businesses in these neighborhoods.

University
Park

Health
Sciences

South
Los Angeles
Figueroa
Corridor

Downtown
Corridor

Koreatown
Eastside
Mid-City

Our website directory is just the beginning of the local and diverse small businesses we plan to showcase in the Trojan Shop Local Initiative.

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